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The need to promote the well-being of children is widely accepted as a moral imperative.

It is equally important however on a practical level.  

Failure to protect and promote the well-being of children is associated

with increased risk across a wide range of later-life outcomes.

The rate of return for investment in quality early childhood education is 7-10% per annum through better outcomes in education, health, sociability, economic productivity and reduced crime.

 Early childhood investments pay dividends for the life of the child.  Each dollar invested returns

 60-300 dollars over the lifetime of the child.  These programs pay out immediately and over the life of the child through a reduced burden on the schools in remediation, through a reduced burden on the criminal justice system and through enhanced college attendance and workforce productivity.

      -James Heckman

       Nobel Prize Winning Economics Professor
       University of Chicago



  • $700 Billion is exacted annually from the abuse of tobacco, alcohol, and illicit drugs related to crime, lost work productivity and health care - Dept. of Health & Human Services, CDC, National Drug Intelligence Center



  • Only 30% of U.S. workers are engaged in their work - 2011 Gallup Poll


  • One of out every five U.S. adults takes drugs to treat some type of mental health condition - 2011 Medco Health Solutions Survey

 $$$  Hard Dollar Costs  $$$

The Biggest Price of All


 We all lose when the character and potential of each and every child isn't nurtured.


When children aren't raised by parents who understand how to foster their

self-esteem, integrity, empathy, resilience, and courage,

those children aren't as likely to reach their full potential as adults.

When children don't reach their full potential as adults, we all lose.


There have been countless children born, raised and died that had

the potential to make great contributions to our world but never did so.  




Children who as future adults had the potential to:

  • Become great teachers, encouraging and inspiring the next generation of learners.

  • Become scientists or entrepreneurs who develop a cure for cancer, stem the
    tide of global warming, or develop the "next" technology that will change the 
    shape of the world.

  • Become great athletes, write beautiful music, or wonderful books.

  • Become great parents who encourage and inspire the next generation.

But never did so because:

  • They may have lacked self-esteem and the true courage needed to follow their dreams.

  • They, perhaps, weren't resilient enough to take risks and get up when they failed.

  • Perhaps limited integrity and empathy precluded their ability to develop the essential mentoring and supportive relationships required to succeed.

  • They may have lacked the work ethic and determination to stay the course through difficult times.






“Supporting healthy brain development from the beginning is more cost effective and leads to better outcomes than trying to fix problems later.”  

-Jack Shonkoff, Harvard Center on the Developing Child

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